Submit Your Listing
Essential Baby is one of Australia’s largest parenting websites.
- Our audience is targeted - primarily consisting of mothers and mothers-to-be**
- With over 135,000 members we have a highly engaged audience
- Each user spends over 11 minutes per session browsing the Essential Baby website*
- Over 9 million pages of information are delivered to 320,000 individuals each month*
- 73% of our audience users the internet for researching products and shopping purchases**
- Essential Baby is part of the Fairfax Media network and has exposure on some of Australia's largest websites - smh.com.au, theage.com.au, domain.com.au, watoday.com.au, brisbanetimes.com.au
*SOURCE: NNR MI June 08,
**INTERNAL SURVEY RESEARCH, September 08
How do I submit my listing?
- Register: If you have not registered on the EB directory yet you will first need to register below. Once your registration is submitted, you will receive an email to validate your registration and indicate your registration has been accepted. (N.B. This validation process has been introduced to deter spam listings.)
- Login & set up listing: Once your registration is complete, click 'Advertiser Login' under 'Directory' in the top navigation dropdown menu. You can then request your preferred listing type. (Premium 6 months or Premium 12 months)
- EB will contact you: We will then contact you to finalise your booking.